Topic archive
Stories, experiments, and post-mortems from a team that watches 10,000 games launch every night.
Showing 6 of 13 articles
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For over a decade, the iGaming industry operated on a business model fueled by aggressive affiliate acquisition and third-party cookie tracking. This paradigm, characterized by a massive informational asymmetry in favor of…
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The world of esports has grown with tremendous velocity from local tournaments to an international billion-dollar market. As it grew, so has esports betting emerged as one of the fastest-growing…
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The massive amount of data, the high volume of games produced, the dynamic nature of the industry, and increasing player expectations have led over 75% of iGaming companies to acknowledge…
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In iGaming, there are two main business levers that bring players to your platform and keep them coming back. Of course, to make this work, you need to take care…
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Affiliate marketings one of the most dynamic segments of digital marketing today, growing rapidly across many market sectors. It is becoming increasingly popular in iGaming. Both casino operators and bookmakers use…
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The iGaming market is strictly regulated, and slot games - as one of the most popular forms - must meet specific technical requirements before they can be used commercially. No…
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